After coming close to defeating T1 at the 2025 Mid-Season Invitational and taking down Europe’s Movistar KOI thanks to standout performances from CTBC Flying Oyster, the League of Legends Championship Pacific (LCP) continues its rise in the global LoL Esports scene. In an exclusive interview with Sheep Esports, the region’s Head of Product, Piotr Pilich, discusses the league’s growth, financial landscape, potential expansion to ten teams, the launch of new regional leagues in Southeast Asia, and what the future holds for Oceania.

Could you introduce yourself and walk us through how you ended up in your current position?

Piotr Pilich: "I started my esports journey all the way back in 2012 with Wargaming.net, based in Paris. I then moved on to Riot around 2014 to work on the European Challenger Series, then the EU LCS, and eventually the European Regional Leagues (ERL). After a while, I was looking for new adventures and challenges, so I joined EA and worked on several different projects—most notably FIFA and Apex Legends. I came back to Riot around the start of 2023 to work on VALORANT, taking care of everything in Southeast Asia. At first, it was mostly around Tier 2 and the Challengers scene, and then, at the beginning of 2024, I joined the League of Legends team and got involved with the LCP, taking the position of Head of Product.

Can you explain what your role as Head of Product actually involves? How is it different from being a league commissioner, for example?

Piotr Pilich: There’s not much difference between a commissioner and Head of Product, to be honest. As the name implies, the product team is responsible for the product—here being the LCP, along with the whole Asia-Pacific ecosystem. We work with several teams, some external, some internal, that handle specific aspects of running our region. There’s the competitive operations team, which works out formats, scheduling, rules, running match days, and so on. We have a content services team that focuses on broadcasting events, and we have our communications team—notably with Jun Jie Goh, our Public Relations Strategist who’s present today—and many more. Our main responsibility as the product team is to create a strategy and direction for others to follow, and then execute it—but not necessarily directly. Of course, there are always things we don’t account for or that don’t fit into any of those categories, and those aspects usually end up on our desks.

What was your assessment of the state of the League of Legends ecosystem in the Pacific region when you joined the team in 2024? Was the LCP rebrand already in progress at that time?

Piotr Pilich: The idea that we needed changes to the ecosystem and wanted to rework the region was already there before I even joined the League of Legends team in 2024. I did oversee a large part of those discussions once I got there though, so I have some responsibility in it if you have any complaints or criticism. But it’s been a long process that didn’t just happen within 2024. Evaluating our product and deciding where we wanted to take things took a lot of time.

There are many talented people here who have been around longer than I have—like Chisin (Chee Kok Ban). As you mentioned, the original concept of the PCS was to cover Taiwan, Hong Kong, Macau, and Southeast Asia—excluding Vietnam and Japan. That didn’t quite work out. The original idea wasn’t bad. The league had a good concept and intent, but forming a league this large is very difficult, and sometimes things don’t work out. It’s hard to cover so many diverse markets, and we struggled a bit with communication with our PCS fans.

This is something we aimed to fix from the start with the LCP—even before we had a name for it. We knew we needed local touch points and strong challenger leagues in each market. We wanted the LCP to be an extension of each country in our region. The groundwork was there with the PCS—along with the desire, passion, and potential—but we knew we needed a slightly different approach to make the most of it.

From experience working in the ERLs, I know how hard it is to market a multi-country league, since sponsors usually prefer targeting local audiences. Have you faced similar challenges with the LCP in APAC? How open are companies to supporting a league that spans such a wide cultural and geographic range?

Piotr Pilich: There are a lot of parallels with ERLs. Two main factors shape how we operate. First, any league—whether it’s a top-tier league or a smaller, local one—needs scale. You need enough teams, players, and sponsors to sustain it, and sometimes a single country isn’t enough to attract that level of investment. While some markets like Korea (LCK) can stand on their own, not every market is like that. Still, on the flip side, as you said, most companies are not set up in a way that allows them to market themselves across the entire Asia-Pacific region. Generally, they’re focused on more regional markets or fully global ones. That’s definitely a challenge for us.

That said, there are a lot of benefits to looking at the entirety of APAC. It ultimately boils down to finding the right partners and people to work with. I believe that’s what we achieved—we have great partners in Vietnam, Taiwan, Japan, Oceania, and more. The way we work with them is different from other LoL Esports regions. We share part of the business with them, in terms of investment, responsibility, and the commercial side of things. They are better equipped to produce in specific languages. For example, Carry Live Co. in Taiwan produces the local show and provides Mandarin coverage. They’re more in tune with their local markets, fans, and sponsors. There are a limited number of companies interested in an APAC-wide reach. That’s also why I believe the right approach for us here is to have domestic leagues that can engage in smaller regions, plus a bigger umbrella that connects them all together.

Have you looked into alternative revenue streams beyond standard sponsorships? Is the LCP financially self-sustainable at this stage?

Piotr Pilich: I'm talking about Riot's business here, so I’m not going to go into specifics, but generally speaking, of course, we're always looking for different revenue streams—whether it’s sponsorships, media rights, other partnerships, value-in-kind, different collaborations with partners, city governments, tourism boards, what have you. Running all of this obviously takes money, so we’re always on the lookout.

Without revealing too many specifics, we’re not even done with year one yet, so yeah, we’re more in the stage of building value and growth. We’re testing things out—what kind of engagement we’re getting, which partners are interested, how we’re performing globally. At this point, even if I gave you a specific number, it would be kind of volatile. We definitely have a longer-term view—it’s not like we’re just seeing how it goes this year and then peacing out. I hope that, for our partners and for us, we’ll be commercially successful—because that just means we can do more with the teams and for our fans.

Do you feel like strong international showings from teams like CFO help raise the league’s visibility and support your broader marketing efforts?

Piotr Pilich: Definitely. When a team like CFO takes T1 to game five, there’s this sudden surge of attention. That kind of performance turns heads and really helps us showcase the league on the global stage. It’s already making a difference. Big credits to our teams. One of our core goals was obviously to improve the competitive level of the league this year. If you look at AWS’s global rankings, CFO is the biggest mover right now. They’ve skyrocketed, and the LCP is being pulled up along with them. That’s huge for us, especially this early on. It’s not the only thing we’re relying on, of course, but it’s already making a difference.

Even before the year is out, you can see the narrative shifting. Back when we had multiple smaller leagues, they struggled with critical mass, visibility, and competitive strength because they were more isolated. That created this perception of them as “minor regions.” But now, that’s changing. Even aside from format adjustments at global events, the perception has shifted from “who are these guys?” to people expecting us to go toe to toe against the LCK and LPL. That’s incredibly reassuring to see.

Credit to the teams as well—they’re working hard to promote themselves and the league, building fanbases not just locally but internationally too. While they each have their home regions, there’s a real sense of LCP-wide pride and support developing. Fans are starting to rally behind the league as a whole, recognizing that these teams genuinely represent them on the global stage.

Has it been a challenge to rally fans at the start of the league, considering how diverse the fanbases are?

Piotr Pilich: Absolutely. It’s more challenging than if we just had one shared language and culture in the region. When we created the LCP, capturing and even amplifying that diversity was a big desire of ours. It was part of the plan. Our branding probably speaks well to this. Even the logo and how it came to be—the brand of the LCP is about celebrating those differences and then coming together to make a greater whole. We know very well that a one-size-fits-all approach just doesn’t work. On the broadcast level, and almost on a cultural level, we definitely pay a lot of attention to celebrating and showing off those differences. Each region has its own unique flavors and quirks, and we love that.

A recent example: in Vietnam, when we released the Tóc Tiên cover of Bite Marks, a video that was kind of a co-branding thing with LCP and the game, the Vietnamese fans absolutely took it and ran with it. They did a mashup with K-pop and Vietnamese soaps. I didn’t understand half of it, but it was awesome. We love seeing that. We love showcasing that. More recently, during MSI, you probably saw in Taiwan the chicken cutlet giveaway—how many chicken cutlets CFO earned for their fans. That’s awesome. Those are the kinds of differences between the different regions.

We want LCP to be a platform where fans can showcase that to others—even as frenemies. They are friends when cheering for the same team on the global stage, and enemies when their favorite teams are playing against each other in LCP. It’s where you can showcase and celebrate those things together. It helps a lot—and you can see our fans leaning into it as well. The fandom is crossing borders.

We have teams from Vietnam, Japan, Oceania, and Taiwan, which is quite a diverse group. However, Japanese and Oceanic teams have been underperforming in the first two splits. Do you think this issue will resolve over time? Are there any changes you’re considering to help these regions improve?

Piotr Pilich: It’s something that’s always top of mind for us. We made a conscious decision when selecting orgs to ensure some balance. We looked at the major leagues in the region—VCS, PCS, LJL—and tried to have team representation reflect both the audience split and the activity we've seen from those regions. There are obviously other markets in our region though, some which are becoming more active now. We also introduced roster-building requirements that are admittedly stricter than in other leagues. The idea is: within the LCP, all teams are LCP residents and represent us globally. But beyond that, we want teams to maintain a close connection with their home region and domestic league.

About Japan and Oceania underperforming—that wasn’t the case when we selected them. SHG made Worlds 2024, for example. So we’re trying not to get too caught up in their current results, but it’s fair to say they’ve been underperforming on average. I’d say the main issue has been isolation. These regions are smaller, did not get as many Worlds slots, and don’t have as many opportunities to practice against other Asian leagues. For OCE especially, the geographical and latency challenges make it even harder—scrimming Korean teams isn’t easy, if they can even find those scrims.

We’re not totally hands-off; we know it won’t just fix itself. But improving a region’s competitive strength takes years. The ERLs, for example—they were started a long time ago, and it took four to six years before we really saw the results of our work there. Now, the ERLs are such a strong talent pipeline, bringing in so many rookies into the European ecosystem. That took time.

Regardless, in the meantime, our teams are now already reaping in some benefits, notably by being forced to play against one another weekly. That exposure will help. And as we expand the talent pool and bring in more leagues, the whole system will naturally get more diverse and competitive. Regions will push each other just by showing up and challenging the incumbent teams.

Could you remind us what the roster-building requirements in the LCP are exactly? For example, do Oceanic teams need to field Oceanic players, and Japanese teams Japanese players?

Piotr Pilich: Essentially, yeah. You need to have a subset of homegrown players from your region. It’s a bit complicated—there are some nuances, especially because we had to grandfather certain players in when the LCP merger happened so we wouldn’t completely blow up existing rosters. But generally speaking, if you’re a new team coming in through a domestic league, then the majority of your local roster should come from that league’s region. How residency rules apply depends on each sub-region, which adds complexity, but broadly, it’s as you said: we want teams to reflect and represent their home regions.

It sounds similar to how the ERLs have LTR statuses. Could you clarify how many players teams need to have under these rules?

Piotr Pilich: Firstly, you have to have essentially three LCP residents, for the global IMP status relating to imports from other Worlds-qualifying league. My comp ops team will kill me for not remembering this off the of my head but, secondly, if I'm not mistaken, teams then require two players that are from the the countries encompassed by their sub-region. For example, SHG would require two LJL resident players, which can include grandfathered ones.

I want to point back to the LCP back in 2020—when the region featured more representation of SEA countries post-LST merge. Considering there are many SEA organizations notably invested in VALORANT, do you think it would be possible for the LCP to attract these organizations back to the League of Legends in the future, maybe through expanding the league to ten teams? Usually, expanding means reducing the value of individual spots, as there are more of them. Would a move like such be financially viable?

Piotr Pilich: Will other regions come back and rise to their former glory? I think so. We're taking active steps to do that. We have promo/relegation, and of course we kept the VCS, PCS, and LJL as regional feeder leagues. But beyond that, we have about five new leagues starting this year, most targeting the SEA region. A lot of the markets are coming back, and there’s a path for them. In the future, we’ll be watching how they perform, how the leagues are run, and maybe we rebalance things somehow. But overall, the path is there, and we’re taking steps to ensure it stays there.

Regarding a potential expansion to ten teams—it’s on the table. But like you said, it comes with downsides. It was a very conscious decision. We spent a lot of time discussing how many teams we actually wanted, and we landed on eight for a few reasons. We’re not selling the slots, so the whole “slot value” aspect is different, but commercial opportunities and financial rewards still get split more ways when you expand.

Since we’re new and fresh, we want to keep some flexibility—format changes, schedule adjustments, trying out new things. For example, we’ve tested stuff like 1v1s for side selection. Maybe not something directly affected by 8 vs 10 teams, but more teams definitely impact the number of broadcast days and overall logistics. We want to make sure the eight teams we do have are well taken care of—top to bottom. For top teams, things are usually fine—you go to international events, win some prize money, get recognition, maybe sponsors. But it also needs to be sustainable for mid- and lower-table teams. So considering all that, we probably wouldn’t want to expand right away.

That said, there’s nothing stopping us if the conditions are right. Expansion is always easier than contraction, so we take it seriously. I’d say right now we’re probably happy with eight teams. But again, things are developing fast. These new leagues are coming up. Who knows? If those leagues perform well and there’s strong interest, maybe we do need to expand to accommodate more markets—which is one of our goals, too.

If the LCP were to expand in the future, how important is it for you to maintain regional balance? Would you prioritize including more SEA teams in that case, or would you be open to adding more orgs from already represented regions instead? Is it important to keep the balance in check?

Piotr Pilich: Yes, I think so. There are a few reasons for that. One of them is obviously tied to the nature of our teams. Functionally, there's no difference between partners and guests—some are just locked in while others have to go through promotion and relegation. One way to preserve balance would be to partner everyone and just choose which countries are represented, but things are changing in the ecosystem, and we spent a lot of time figuring out how to approach this balance—how to pick which teams are in.

That’s also why we implemented promotion and relegation. It allows flexibility. Right now, for exemple, we don’t currently have a strictly Filipino org in the LCP, but if the market suddenly explodes—fans are excited, sponsors jump in, investments increase, the players improve—then they have a clear path. They can take a slot by outperforming someone else. We did also put guardrails in place—to avoid a repeat of what we've seen before in the PCS, where almost only Taiwan was represented by the end of the league. If a league is mostly operating in Taiwan, in a certain language, with sponsors focused on that audience, then naturally those teams will dominate. Same with competitive strength—strong servers with dominant players will naturally edge others out.

The right approach is a healthy balance: letting that natural evolution happen, while also ensuring there are teams that represent local fanbases and resonate with them. I don’t think we’re planning to change that balance drastically, but we are definitely keeping an eye on it. We haven’t had our first promotion/relegation yet, so we’ll see how it goes.

That balance could shift, but I don’t see us removing the regional safeguard mechanisms anytime soon—unless we reach a point where we think it’s genuinely holding the league back, which isn’t the case now. Funnily enough, the two best-performing teams in the league right now are both single-market teams—one focused on Taiwan and one on Vietnam—even though they could’ve mixed up their rosters. So it’s clearly not holding anyone back competitively. Hopefully, as promotion/relegation kicks in, we’ll also see new teams and markets break onto the APAC-wide stage.

There's been a surge of new regional leagues across the region. Some are returning leagues, like Liga Republika in the Philippines, while others are brand new, like the LoL Thailand Series, Nusantara Cup in Indonesia, Titans Cup for Singapore and Malaysia, and Legends Ascend South Asia—especially exciting since we've never seen anything like that in India before. How do you feel about how these leagues have panned out so far? Are you happy with the current model, or do you see room for improvement in the coming years, given this is only year one?

Piotr Pilich: For sure—there’s always room for improvement. But first, the model itself is quite different. A lot of these leagues are being driven by our colleagues in the organized play team and by Riot’s local offices across Asia, which is great. We’re moving away from a one-size-fits-all, cookie-cutter approach and instead we’re letting things evolve in a more organic way. In many cases, it was just us saying, “Hey, we’re happy to give you the license,” and they took it from there and really made it happen.

So far, it’s going great. One thing I’d love to see next year is for these leagues to start earlier. That’s not on them, to be honest—there was a lot happening very quickly around the LCP, so the timelines were tight. But ideally, we’d start sooner and be able to do even more. What’s promising is that we already have longer-term agreements in place with the partners running these leagues, so I really hope they grow into sustainable businesses. That’s critical—not just for the organizers, but also for the teams competing in them.

It will also be challenging. There’s a natural selection process that happens over time. Sometimes that can be painful—for fans in regions that are maybe too small, too early in their development, or not yet competitively strong enough to sustain a league on their own. In those cases, leagues might need to be merged or reshaped. It’s too early to say how that will play out here, but I think we’ll go through a similar phase in the LCP ecosystem—figuring out what works, where adjustments are needed, where we might need to combine or divide.

But overall, I’m super excited to see the teams that emerge and how these leagues perform domestically. This is a new model for us, and it’s built with a strong focus on sustainability. That’s really important if we want these leagues to survive the natural ups and downs of the esports industry. They need to evolve naturally, and that’s exactly what’s happening so far.

You mentioned earlier that the structure can differ quite a bit between leagues, but how do you work with them from a financial perspective? Are the licenses paid or offered freely? Is there any kind of revenue sharing in place to help them stay sustainable and incentivize long-term commitment?

Piotr Pilich: I won’t go into specific deal details—because frankly, there are several different models depending on the league. Not every setup is the same. But broadly speaking, it's similar to what we've done with leagues like the VCS, LJL, or PCS. We work closely with partners, and it's not a straightforward model of giving away money and telling them to go run the league. It’s more about: “What do you think makes sense?” and “How can we make this happen together?”

Sometimes it’s more of a conventional deal, and in other cases, it’s us giving away the rights and letting our partners show what they’re capable of making out of them. That flexibility is really important, because there isn’t a single template we can apply to every region. The only constant is that nothing is constant across the board. Each market needs a tailored approach. That’s also why having things run more locally is so valuable. The people on the ground know the market, the teams, the orgs, the culture, the business environment—everything. They’re in a much better position to promote and grow the league than we would be from a centralized perspective.

And yes, of course, we do support them. For example, if you log into the client in Singapore right now, you’ll see the Titans Cup being promoted directly. We’re always open to hearing new ideas from our partners on how we can better support them. This is something that’ll keep evolving. We’ll figure out what works, test new things, and move forward together.

Some countries like Laos, Cambodia, Brunei, and Myanmar currently lack representation. How is this accounted for? Do you see potential for launching more leagues in the future as the LCP develops?

Piotr Pilich: Yeah, for sure. That's a good question, and actually maybe we need to do a better job of communicating this. Everyone who's in the region is considered a resident of the LCP and can play in the LCP. And along the way, we’ve been using PCS as the catchall for all the countries that don’t have a dedicated league right now.

As I was saying earlier, new leagues need to happen organically. We're probably not going to force leagues into existence because it doesn't always work out. For example, in ERLs, some leagues flourished, and some had to combine or merge, or just get absorbed by a larger league. Unfortunately, that’s natural. We’re not going to force any of these things into existence. There are some reasonable limits to how many different paths and qualifiers we can have, but I don’t think we’re at that limit yet. Conversely, if you're a passionate esports organizer or company and you think there’s a critical mass of teams and fans to support a league, reach out—go for it. There’s really no reason not to.

What are Riot’s plans for Oceania following the LCO shutdown?

Piotr Pilich: I can maybe give a small teaser. I wish I had more just straight-up answers, but we’re close. You’ll hear about it very soon. I don’t want to jump the gun here. The LCO didn’t work for many reasons—some of which we’ve already discussed, or just in general around why leagues might not work out. But OCE overall is still a big part of our region, and we definitely want to include them. How we’re going to exactly do that still remains to be seen, but at the moment, we are concurrently working on a short-term solution to make sure there is a path—even if it’s rocky—to the LCP. But we’re also concurrently working on a longer-term solution and now, we need to figure out: What is the model? And who is the partner that will establish OCE and keep it going? So yes, we’re cooking. Give us a bit more time. But yeah, you should hear about it very soon.

It sounds like for this year, Oceania will likely have a simpler qualifier—maybe even run by Riot—and then next year you’ll look for a long-term partner like you did with the other new leagues. Is that accurate? It seems like you haven’t yet found the right partner to relaunch a stable OCE league?

Piotr Pilich: I'm going to neither confirm nor deny, but I'm sweating—it’s definitely hot. Again, even when we sunset the LCO, our intent was never to say “goodbye OCE” and pretend they weren’t part of the region anymore. That was never the intent. Worst case, and it’s not even necessarily a bad case—because it’s the reality for a lot of markets—is that you're still part of the PCS. It’s not bad to be part of the PCS.

So yes, we do have another solution in the works. I’m being a bit careful with how I phrase this because I don’t want to set the wrong expectations. We are rushing to ensure there is an improvement to the current solution of PCS. It’s probably not going to be a massive improvement—again, I’m sorry, but we’re kind of in Band-Aid territory. Still, we’re not waiting until next year to start the long-term work either. That’s also happening concurrently. I guess that’s as much as I can uncomfortably tell you. But yeah—please keep an eye on our channels. You’ll hear something very, very soon.

Riot has moved toward having just one roadshow a year per region, but the LEC has allowed teams to organize their own events during the regular season, like with the recent road trips. Given how diverse your region is, has the LCP considered doing something similar? Do you see this model as something viable for the future?

Piotr Pilich: Yeah, absolutely. We're aware of this. We’ve looked at what MKOI and KC did in EMEA, and here in APAC, we've also seen T1 and some other LCK teams do activations successfully. So yeah, absolutely—we’re looking at that. Admittedly, our teams had their hands full with the league just starting and a lot of them relocating. But yeah, it's definitely something we're going to explore with them more. It's a great opportunity to bring our events and our teams to different markets.

It's not even just about the big shows. We’re also looking at playoffs or season finals—sure, there’ll only be one champion—but we’re definitely considering other ways to bring smaller events, leaner events, or team events to different markets. It’s absolutely something we’re looking at. And I do think it’s a great way of bringing the LCP and the teams to more fans, hands-on, in the different markets.

You're going to be hosting your first-ever LCP Finals in Da Nang, Vietnam. How did you land on this specific city and country? Were there other locations you seriously considered?

Piotr Pilich: We were looking at the entire region. That’s how we eventually came to work with FPT and chose Da Nang in Vietnam. There are a couple of criteria we look at—some more obvious than others. First, where the fans are. We want to go places where we know we can meet our fans in person. Then there’s where our partners are, which is actually a pretty big one. Where do we have operating partners? Where do we have collaborators like cities, local governments, tourism boards—those kinds of people—who want to bring an event for their local League fans and community?

And then there’s all the feasibility stuff: logistics, visas, costs, timelines… Are there good venues? All of that factors in. In the end, that’s how we landed on our partner FPT and the city of Da Nang. Vietnam, as you know, is one of our biggest markets—one of the places with the most fans. I don’t think I even need to explain that further. Of course, we want to go see all of our fans in person eventually—sooner rather than later—and we’ll keep exploring options going forward. It’s still too early to say where exactly we’ll be next year, but we’ll definitely be looking at all of APAC again.

First Stand 2027 is still a year and a half away, but it's exciting that APAC will be hosting it. Have you already begun exploring potential host countries or regions, even if not specific cities?

Piotr Pilich: There’s not much I can actually say on this. This is obviously a pretty big deal. But what I will say is the exploration never stopped—it’s not even a matter of whether we’ve started. It’s a big deal for us to bring global events to the region. What we’re doing already with the LCP—finding partners, finding cities, etc.—that helps. It definitely helps us once we have successful events here with our local partners and cities, to then bring a global event to the region.

So honestly, there’s nothing I could even leak yet, even if I wanted to. It’s definitely a big deal, and I cannot wait for us to be able to announce something to the fans. It’s something we’re super, super keen on and working hard to make happen. In terms of markets, it’s similar to what I mentioned with the road shows. We’re looking at the entire region. Some places make more sense or have more experienced partners—or maybe partners that are keener to bring such events—but I wouldn’t discount anywhere yet. It’s too early.

Are you happy with how the LCP has turned out so far? And are there specifically things that you would like to change in the future? Some major things that don’t maybe sit right with you necessarily and you want to change?

Piotr Pilich: First of all, yeah, I'm happy. We're crushing it. I say "we," obviously, that’s a lot of the teammates and teams and partners that are working on it and are actually crushing it. There are still ways to go. We want to be the most viewed LoL Esports event for each individual country, not just in total. So far, it's been great.

The on-site operations with the studio—being able to open it, yeah, it took us a bit longer than we would have liked—but opening it to audience, that was amazing. Our operations generally becoming smoother and smoother. We’ve seen hit our peak of viewership—480,000 viewers—and beat all of our previous records. It was also probably the smoothest weekend we've had so far, with pretty much no delays. All of that’s going great. Seeing the venue sell out pretty much every week is going great. So yeah, I'm absolutely happy with that. It’s an absolute success so far.

What would I change in the future? Man, we're kind of out of time, because I’d need a few hours, but well, there's nothing that I'm super unhappy with, I would say. We need to see how things go and look back at the year once we’re kind of done. We’re always looking at multiple things. What I would like is more touch points with the fans, more locations, more game days. There’s definitely a lot of work to potentially make that happen and how we make that happen. Again, not a change, just a desire to do that and a goal. Other than that, I guess do things sooner and faster.

Where do you see the LCP in three years?

Piotr Pilich: Same place, but hopefully the home of world champions again. Of course, there's a lot of goals. I would like our league to be the most viewed one in the world as well. While we're at it, to have not just competitively successful teams, but also ones that are successful in terms of fan base, commercially, and just business-wise. And overall, all of this translates to our fans being happy and enjoying the product. We're still tweaking that and still finding the best ways to speak with them, engage them, and entertain them. Yeah, I know it's a pretty broad goal. There's not a specific number of viewers that I'm thinking of here. But yeah, that's definitely what we're after."